Taboo language: Get the fuck over it

1976: The Sex Pistols drop the “F bomb” during a teatime show and are banned from TV

2004: over 10 million people watch John Lydon say “C***” on National Television and less than 100 complain

We really do live in a society where 77% of all British people believe that swearing is routine. What twits, right? And according to a study only 5% get through the day without hearing a swear word. One question. Why? How have we become so dependant on swearing?  Perhaps the baby boomers were  right, us millennials, truly are becoming indecent and rude.
However, I do not think so. For example, a study conducted by Richard Stephan on 67 volunteers shows that people could hold their hand in icy water for longer periods of time if they were permitted the use of swear words, compared to those who had to use mild language or stay silent. This experiment has been repeated multiple times, each  with the same results. So cursing can heighten your pain tolerance.
Cursing has also been found to strengthen bonds between coworkers since it makes you seem more honest. Studies from New Zealand show that swearing around people at work in a joking manner creates a more productive work force and a more close-knit community
Despite this there are some downsides to cursing, especially for women. Studies have shown that women swearing is looked down upon since it's seen as unfeminine and inappropriate which stems from religious and cultural reasoning. For most men swearing is seen as a show of solidarity whereas withing groups of women it could be commonly misrepresented as being as offensive as a result of outdated ideas.
Therefore I see no reason for people to shy away from something as therapeutic as swearing unless you're tempted to stray into the dangerous territories of using the "n-" word or "c***", which is a whole different ballgame, since this is more ethical than anything.